Stereotypes

 Is light and dark-skinned stereotypes new? If you answered no you are correct because people associate certain behaviors and characteristics with skin tone. Scroll down to see the most common light and dark-skinned stereotypes about women:

According to the study led by psychology professor, Keith Maddox of Tufts University in the United States "Light-skinned blacks were more likely to be described as intelligent, attractive or wealthy, while dark-skinned blacks were more apt to be described as poor, criminal or tough and aggressive."

Lighter skin "began to be associated with privilege and it became associated with beauty," said Marita Golden, author of "Don't Play in the Sun: One Woman's Journey Through the Color Complex."

"Women who are light-skinned  are stuck up and make a man work harder at getting to know them," said Diamond, University of Maryland student.
 

"Light-Skinned girls have good hair and dark-skinned girls don't, and I guess I've benefited from the colorism, because I'm light skinned, because I've always had the long, straight hair," said Markita, another University of Maryland student.